Buisness

[gumba666]

Die wohl geilste Buisnessbeschreibung die ich je sah.

Marketing goes back a very long way—in fact, it probably goes back to the days of the caveman. Here's a little story to illustrate how it might have worked back then.


Zog, a cavewoman, lived in a cave on a particularly bumpy section of a particularly bad pass through some particularly difficult terrain.


As it happens, this pass was a trade route between two budding civilizations. Because this section of the pass was so bumpy, the carts the traders used to carry their wares and produce often lost wheels and broke down right in front of Zog's cave. Zog would watch as the traders made new wheels of stone or wood, but she didn't think much of it.


One day, a cart came by and one of its stone wheels crumbled into dust just in front of Zog's cave. This time, though, the cart's owners obviously had no idea what they were doing. Zog applied the skills she'd learned from watching others, and before long, had made a serviceable wheel, which she traded with the cart's owners for some food.


Zog got an idea. Making wheels was much easier than digging up roots and grubs, and it paid better. Zog began making wheels and storing them in her cave. She knew there was a market for wheels, and every time someone broke down in front of her cave, she'd roll out another wheel and arrange a trade. Zog was in business.


Zog grew wealthy, but she found that running out to tell people she could help them got tiring, so she decided to advertise. Zog carved an enormous stone wheel and placed it in front of her cave so that everyone coming through the pass could see it. It worked, and Zog profited.


Zog identified a market (she saw the need for wheels), developed a plan for meeting the needs of that market (she made the wheels), set up a pricing structure (she traded wheels), and developed a method for communicating to that market through availability advertising (the giant wheel). Our friend Zog has addressed the four Ps of marketing—Place, Product, Price, and Promotion—and has established an effective basic marketing structure.


Of course, nothing is that simple. It wasn't long before another caveman set up shop just across the path from Zog. In Zog's case, she probably would have simply beaten her competition to death (and most business people would like to do the same when confronted by competition), but to make a point, let's say she had to use other means. Zog's competitor also built a giant wheel, and Zog had to paint her wheel red so that it would stand out. Zog began marking her wheels with an X, made little toy wheels with little Xs on them, and did everything she could to make people know "Zog wheel best wheel." She offered guarantees and coupons, set up distributorships, hired salespeople, and on and on.

Später im Text:

The idea was that by sharing research, scientists from different disciplines could avoid reinventing the wheel (no offense to Zog).

[8ball]

gumba666 : Vermutlich sehr witzig. Aber habe ein Herz mit Menschen wie mir, die der englischen Sprache nicht mächtig sind, und liefere bitte eine Übersetzung nach, damit auch ich auf meine Kosten komme <IMG SRC="smilies/biggrin.gif" border="0">